Daria Laschenko

Was born in 1978. She graduated from the Russian Academy of National Economy and Public Administration under the President of the Russian Federation, the Russian University of Peoples Friendship.

She has been working in large Russian agricultural holdings since 2003.

Daria Laschenko worked as marketing director at Cherkizovo Group, where she launched the new Petelinka brand on the market.

In 2014, she moved to the position Marketing Director at Rusagro Sugar, where she participated in the development of the strategy of the group on the formation of a grocery and brand portfolio. She broadcasted the first advertising campaign in the segment Commodity for brands "Russian Sugar" and "Chaykofsky"

Since 2014 she has been working in Damate Group. In the course of professional career, an assortment policy has been formed; semi-finished products, sausages, cheeses, and sour-milk products are introduced to the market. At the moment, the brand "Indilight" - № 1 in terms of recognition and loyalty in the Russian Federation in the category of turkey meat with federal distribution and the best seller in federal networks.