Molkom introduced Ritmilk branded products to the market

Milk processing

Molkom has brought to the market a new line of Ritmilk branded dietary products, aimed at a young and active audience. The brand's assortment includes spoonable high-protein and thin yoghurts, as well as smoothies.

The Penza Dairy Plant (part of Damate Group), the largest milk processor in Penza region, has introduced a new brand Ritmilk on the market. The brand produces a line of dietary low-fat dairy products. The products have already appeared in Molkom stores and retail chains in Penza.

A wide range of spoonable high-protein and thin yoghurts is produced under the brand Ritmilk. The line also includes a smoothie - thick yoghurt with a quarter of fruits and berries. The new line features a low fat content. In accordance with market trends, each group contains products without added sugar, for example, thin yogurt "currant", as well as high-protein products, such as spoonable yogurt "tangerine-grapefruit".

The name, design and packaging were developed especially for the brand. The laconic design of the packaging is intended to emphasize the compliance of the products with the "Clean Label" concept, which contains only natural milk, berries and fruits. There are characters representing various sports, from fitness to yoga illustrated on each package, next to the Ritmilk logo. A diverse assortment will allow each consumer to choose the very dairy product that will ideally match the rhythm of his life.

"The new brand is aimed at a young and active audience leading a healthy lifestyle. Proper nutrition is more important than ever. The new generation of consumers pays attention not only to taste and an attractive label, but also the composition of product, its health benefits, safety and convenience of consumption. Focusing on customer expectations, we have developed a new dynamic brand Ritmilk. All products can be classified as healthy nutrition and come in new convenient packaging. We are confident that thanks to the wide range of products, everyone will be able to find a product for themselves," said general director of Molkom Valery Kolesnik.

The launch of new products is possible thanks to the ongoing business modernization. Dairy Ritmilk branded products are produced on new production lines installed at the beginning of this year. The commissioning of a new PET bottling line with a volume of 200 and 290 grams, as well as a line for spoonable yoghurts, allows producing fundamentally new products in convenient packaging, to attract attention to which the brand Ritmilk was developed.