The representative of Damate told about the changes in the consumption and assortment of meat products

Turkey production

Daria Laschenko, Deputy General Director for Marketing at Damate, spoke at "Retail in Russia conference: a new point". This is an annual conference of the business publication "Forbes", bringing together retail industry leaders, business representatives and leading market experts, owners and managers of e-commerce and marketplace companies, representatives of logistics and transport companies on one platform. The event was held on April 6 in Moscow at Forbes Congress Russia.

The performance of the representative of Damate aroused great interest of the audience. Daria Laschenko shared her opinion on the development of the FMCG market, changes in consumption and assortment of meat products.

For the bulk of consumers, the key items of savings during the crisis are buying clothes, entertainment and eating out. The latter creates favorable conditions for home consumption, expansion of the gastronomic experience. Having cut down on restaurants, people start cooking at home, but they get tired of the usual dishes, they are looking for variety: they try to repeat the menu from restaurants, look towards new and unusual products.

"Now the cost per unit of purchase is especially important for the consumer. Consumers are more likely to reduce the volume of purchases, rather than abandon the usual products; in this case, a convenient portion package of fixed weight becomes relevant. With falling incomes, the consumer has reduced the size of purchases in the meat category, but does not plan to abandon the category itself," Daria Laschenko said.

D.Laschenko is sure that the trend for healthy eating has not gone anywhere either, it will be difficult for people to suddenly abandon their principles and eating habits. Turkey meat is associated with health and benefits for consumers. In addition, delicious food is a source of joy, pleasure and enjoyment.

At the end of the speech, the speaker answered the questions that were mainly concerned operational interaction with Russian and foreign business partners, prospects for import substitution, changes in consumer demand.

The speakers also discussed the current agenda and the issues faced by the industry in 2022, what trends are forecast for the current year, tools and ways to solve the existing topical issues.