Damate has opened the first branded store in the North Caucasus
Damate Group, implementing a mutton production project in the North Caucasus Federal District, has opened its first company store in Cherkessk. The new store is located not far from the company's largest mutton processing plant in Russia.
The target audience of the new store is the population and guests of the region, and work with HoReCa market participants is also provided: cafes, fast food outlets, representatives of the restaurant business from all over the North Caucasus.
The area of the company store is 50 m2. Modern commercial equipment is installed inside: refrigerated display cases and cabinets, which guarantees the quality and freshness of products.
The main advantage of a single branded store is the availability of fresh and high–quality product directly from the manufacturer in one place.
In addition, there will be more favorable and affordable pricing in the branded store of consumers and representatives of the HoReCa segment. It is planned to hold special promotions and set discounts on certain types of goods for consumers.
In the new store, you can purchase the widest possible range of products under the brands BazarCo, Indilite, Ozerka, Molcom. More than 100 types of meat, semi-finished products and ready-to-eat meat delicacies from lamb, turkey and duck will be constantly on sale. The assortment includes chilled meat, pickled meat for barbecue, grilling, baking, stewing and chopped semi-finished products. Here you can also buy canned lamb and turkey, which Damate started producing this summer. Most of the products comply with Halal standards.
Buyers will also be able to buy dairy products of Penza plant Molcom (part of Damate), which is made from natural raw milk without vegetable fats with a simple and understandable composition.
"We consider the opening of the store an important stage not only in terms of development of the Damate project for the production of lamb in the North Caucasus Federal District, but also as a significant step towards providing the population with high-quality and the freshest products at pleasant prices. We are glad that the first company store of the agroholding was opened here in Karachay-Cherkessia. With the positive dynamics of the activity of the first pilot store, the company will consider the possibility of opening similar stores in other cities of the North Caucasus," said Leonid Hanukaev, head of the Lamb business direction of Damate Group, Vice President for Development.
Store address: Cherkessk, Pyatigorsk highway, 21. The opening hours of the company store are 10:00-20:00, without a break and weekends.
